Today I wanted to discuss some of my expectations for the release of The Boxing Promoter, as we creep ever closer to the big day (Which is expected to be mid-August). So what do I think release day will be like?
Firstly I'm predicting a fairly hectic day for myself, there is a slight assumption that something may go wrong as it simply often does with initial release, the team will work as hard as possible to ensure that doesn't happen. We'll run full beta testing on Android and iOS beforehand to best prepare for release but you simply never know what's going to happen when you press that switch.
So what about reach? Not yet sure whether I will do any paid advertising on the day of release, for the time-being lets just focus on the free advertising on platforms particularly Twitter & Facebook. As we've seen in the past there are influencers with over 100k followers who will be willing to retweet & share, the power of that cannot be understated, their followers are boxing fans. If I can get influencers to share my initial post to 500k fans that would be worth many thousands of pounds in advertising costs. In the weeks leading up to release I will be speaking with these guys directly to ensure they are ok to retweet or even better post about the game themselves, a retweet is awesome but it appears simply as a paid advert would whereas having someone actually tell their fanbase "Download this game" would make a monumental difference. I'll do all the preparations I can for this but a lot will simply depend on the day itself.
In terms of downloads then, my beta testers is about 150 all of which will receive a full version of the game straight away. But that's beta testing where you have to go through some effort to opt into a version which isn't finished. The full version should be a lot more appealing especially considering that it's a free app. I'm not sure what to predict for downloads but if I could get a couple thousand on release day that would be amazing. I'm hoping the social media and forums attention should really boost that.
Monetary wise I really have no idea what to expect, we'll just have to wait and see from that front.
Hopefully that gives you a bit of insight as to what I'm expecting for release day.
What else has happened? I didn't get the chance to catch up on the Eubank Jnr card so wont be discussing that. I had my own white collar fight yesterday which I was otherwise engaged with... So how did my fight go? Well not too well to be frank, the evening started with a security issue which led to the show being delayed by two hours, after this I noticed my fight was infact dead last on the evening, some would call it the Main-Event, I would call it past my bed time. Eventually I headed to the ring at 11.40pm to the sounds of Michael Jackson "They Don't Care About Us"... I felt calm and fairly confident, I was unable to establish my jab through the first round and got a bit frustrated about that, my opponent was able to get in close and land a couple shots, most of which I blocked but I certainly felt that he won the first round. Second round was a lot closer, remember these are only two minute rounds so they go by so quickly, this round was better for me, although my opponent was still doing well I felt like I was landing the more eye-catching shots during the second. However my coach told me going into the 3rd that I needed to up my game, I needed to become an animal become aggressive, get angry and apply constant pressure. I listened to my coaches powerful words and went into the third round like a man possessed, I through everything I possibly could into the final round landing hooks, uppercuts and plenty of solid shots, at one moment I thought the ref was going to stop the fight for a standing 8 count but my opponent to his credit thew back! As the round finished I felt like I was just getting into my stride, I honestly felt like I had 2 or maybe 3 rounds left in me. Afterwards I felt slightly nervous about the decision but still felt I'd done enough to draw the fight and maybe sneak the win... The mc announced the fight and confirmed that there is a winner... Not to get carried away I waited for confirmation of the result but the referee scored the fight in favour of my opponent. He was a real warrior and fought very well in the fight, I'll have to watch it back to see if I was hard done by or just not good enough. Credit to him and credit to everyone who fought last night, together we raised over £14,000 for Cancer Research UK.
So that's it for this week, I look forward to the podcast this Wednesday!